Brand Guidelines

Brand Guidelines Introduction

Welcome to our hub for guidelines and assets. We want to make it easy for you to integrate Taxbriefs in your platform while respecting our brand look and feel. These guidelines have been developed to ensure that all Taxbriefs users receive the same user experience wherever they encounter the brand.

Note that by using these resources, you accept our Terms of Service. Usage of these resources may also be covered by the Taxbriefs Privacy Policy.

Brand Logo

Treatment

The Taxbriefs logo is the most recognisable brand asset. It is therefore vital that it is always applied consistently wherever it appears.

Do not stretch or alter the proportions of the logo
Do not add any elements to the logo
Do not remove any elements from the logo
Do not change the colour of the logos from the master versions provided.
Ensure it is always used large enough to be legible

Exclusion zone
& box boundaries

The exclusion zone is determined by taking the x-height of the Taxbriefs wordmark and applying to the top, bottom, left and right boundaries of the entire logo. No other logo or design should appear within this zone and should be left blank.

This exclusion zone should also be applied when the logo is presented in a white box.

DOWNLOAD LOGO LIBRARY

Colour Palette

Brand Colour Palette

The Taxbriefs colour palette exists to help coordinate our appearance across all visual mediums, and to assist in the communication of our professionalism to our clients.

CMYK 64 49 0 82
RGB 17 24 47
HEX #11182f

CMYK 56 0 36 23
RGB 87 196 125
HEX #57c47d

CMYK 50 41 0 16
RGB 107 127 215
HEX #6b7fd7

Secondary Palette

Supporting colours for Taxbriefs colour palette exists to help coordinate our appearance across all visuals

CMYK 73 0 0 19
RGB 55 206 206
HEX #37cece

CMYK 0 57 74 6
RGB 239 103 63
HEX #ef673f

CMYK 0 18 73 0
RGB 255 208 70
HEX #ffd046

CMYK 65 0 42 53
RGB 42 121 70
HEX #2a7946

CMYK 67 38 0 9
RGB 239 103 63
HEX #4d8fe8

CMYK 0 68 88 18
RGB 208 67 25
HEX #d04319

CMYK 0 25 100 4
RGB 245 184 0
HEX #f5b800

CMYK 60 0 17 79
RGB 21 53 44
HEX #15352c

Brand Typography

Poppins

For headings, call to actions and large statement text Poppins is used.
Depending on the message there are a range of weights that can be chosen.

Poppins light Poppins medium Poppins bold Poppins black

The quick brown fox jumps over the lazy dog on his way to the Business Travel Show at the Excel, London

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Circular Std

Taxbriefs use Circular Std for supporting copy. It is a quality sans-serif font
with strong geometric types supporting many alphabets.

Circular Std book Circular Std medium Circular Std bold

The quick brown fox jumps over the lazy dog on his way to the Business Travel Show at the Excel, London

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Circular Std

Taxbriefs use Circular Std for supporting copy. It is a quality sans-serif font
with strong geometric types supporting many alphabets.

Circular Std Book Circular Std Medium Circular Std Bold

The quick brown fox jumps over the lazy dog on his way to the Business Travel Show at the Excel, London

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Brand Imagery

Primary Textures

Textures are used throughout the Taxbriefs look and feel to give a sense of depth without any specific relevance to the content in which it is used in correlation with.

Supporting imagery

We realise that in some instances, imagery is needed to break up text or to simply illustrate a point.

Images okay to use do not include faces or any other recognisable feature. A professional environment is also required to meet the look and feel of the Taxbriefs brand.

Brand Elements

Brand Examples

Below are examples of how the branding displayed throughout this document has been applied on live content

Brand Guidelines